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Introducing Aura Enrichment

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Aura Enrichment

Introducing Aura, a premium enrichment add-on designed for teams and professionals who need more frequent updates on their network. Building on Clay's automatic profile enrichment, Aura gives you complete control over how often contact information refreshes across your workspace. Whether managing key accounts, tracking job changes, or maintaining relationships with a large network, Aura ensures you always have the most accurate and timely information.

With Aura, you can customize refresh schedules based on their importance to your business β€” choose monthly or quarterly updates for active prospects, or annual updates for your broader network. Clay automatically handles these updates in the background, refreshing profile data, work history, social links, and contact details according to your preferences.

We've worked to make Aura the most cost-effective and comprehensive enrichment available β€” offering exceptional value with 70% savings compared to other providers, with a 2-3x higher match rate. And as always, all information is processed privately and securely. Clay never uses your data for advertising, maintaining the same privacy-first approach that's core to every Clay feature.

Aura is available today for members on our Teams and Enterprise plans, ensuring entire teams stay synchronized with the latest information about their collective network. Visit App Menu > Settings > Profile to get started. Pro members can upgrade to Teams to unlock Aura's powerful refresh capabilities and take advantage of collaborative features. Learn more about Aura and how to configure it in this Clay Library article.

✨ Fixes and improvements

  • πŸ–₯οΈπŸ“± 50-60% faster average speeds when merging contacts, and fewer errors
  • πŸ“± Improved note-taking from other apps using the Clay extension
  • πŸ“± Enhanced contact photo syncing for better profile pictures
  • πŸ“± Fixed an issue with audio notes on first use
  • πŸ“± Various improvements to the iOS Contacts integration
  • πŸ–₯οΈπŸ“± Fixed phone number imports from Zapier
  • πŸ–₯οΈπŸ“± Improved profile photo quality from various sources
  • πŸ–₯οΈπŸ“± Improved contact relevance scoring
  • πŸ–₯️ Email and calendar integrations now refresh properly when reconnecting
  • πŸ–₯️ Fixed contact sorting in Groups to maintain consistent order
  • πŸ–₯️ Windows users can now control Clay notifications in system settings
  • πŸ–₯️ Improved visibility of window controls in dark mode on Windows
  • πŸ–₯️ Fixed timeline date display
  • πŸ“± Refined visual layout for activity timestamps
  • πŸ“± Polish updates to the app menu

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